Save the Date: Florida Huddle UK & Ireland will be held on September 22 - 23, 2025 at Convene 22 Bishopgate in London!

VISIT FLORIDA has long been a fixture at WTM UK & Ireland with our destination and accommodation partners. As our brand has grown, the time has come for a show dedicated to the No. 1 outbound destination for British and Irish travelers. This two-day event will target travel agents, product managers, tour operators, trade and consumer media and content creators, giving Florida the opportunity to showcase all we have to offer to British and Irish travelers. 

Registration will open on June 11.

This is the inaugural year for Florida Huddle UK & Ireland, which is a one-on-one appointment tradeshow showcasing all the Sunshine State offers for UK & Ireland tour operators, wholesalers and media. Registration is free for travel trade and media and includes a full book of appointments that you select and networking events.

Once approved, you will receive your login to the Huddle UK & Ireland dashboard, where you can review the profiles of all attending Florida suppliers and much more!

No more than two delegates may attend on behalf of your company. Any requests for more than two delegates will need to be reviewed and approved on a case-by-case basis.

The Appointment Requesting Period will open three weeks before the show. During that period, you can request your one-on-one appointments. You will not be able to see the requests made by others. Afterwards, all requests will be matched by our AI! Mutual requests first, then requests made by the buyers, followed by requests made by the Florida suppliers.

Once you receive your schedule, you are able to add, reschedule or cancel any of your appointments via your Dashboard. You can also send and receive private messages, block timeslots and update your public profile. We offer all the tools you need to expand your business network during the event.

Each appointment is 23 minutes long, with two minutes for "travel time".